A L I C E A R M S T R O N G
Alice grew up surrounded by the beautiful rolling fields and thick woodlands of the Surrey countryside. An only child with lots of alone time, fantasy fiction, film and games took a front seat in Alice's formative years, fuelling her love for story telling and the escapist nature of complex imaginary worlds such as Narnia, Discworld, Hyrule, the Marvel and DC universes, Middle Earth and Wonderland.
During 2011-2012, Alice volunteered at the Watts Gallery in Compton, which sparked an obsession for Victorian era art, specifically the Pre-Raphaelite and Art Nouveau movements. All these loves converged, influencing Alice's work in the form of rural landscapes, floral and fairytale elements. Immersing herself in the past in the form of research became Alice's new escapist destination and after leaving a 4 year long job as a graphic designer, Magic Cabin Studios was born, named after the witches hut Alice calls home.
Alice's extensive experience in illustration and product design
has helped companies convey their brand identities simply and succinctly
for over ten years, creating a wide range of posters, packaging, illustrations,
album artwork and interior design products for both corporate and local business sectors.